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Home > News > Caprice - The one stop shop

Caprice - The one stop shop

Established in 1959 as a family-run business, Caprice now owns the brands MSimonson and Belmondo, as well as AAA Trading Pty Ltd’s dress fabric division.

A market leader in the supply of homewares in Australia, New Zealand and Singapore, the company boasts an impressive 65 per cent unaided brand recall, according to the latest market research. Caprice managing director Harvey Lewis says the company’s penetration through retail – particularly its contract with Myer – has helped with brand recognition.

“We also take out a lot of ads in newspapers and magazines,” Lewis says. “We put time and effort into brand awareness and we have been here a long time.” Since acquiring AAA Trading in November 2008, Caprice has become a formidable force within the industry, Lewis says. “We now have a complete offer. “We are a one-stop shop and the single largest wholesaler in Australiasia.

“In 1959, we were a textile manufacturer based in Melbourne’s Moorabbin area with our own milling plant. “We have grown to be the leader in Australian domestic textile furnishings, window coverings, window hardware and bed linen.”

Indeed, expertise is evident throughout the company. “The dress division general manager has 25 years’ experience and the MSimonson general manager has in excess of 40 years’ experience. “Our Belmondo general manager has 40 years’ experience, which means lots of textiles background and knowledge of the industry.”

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